In this episode, Juliet and Clinton discuss whether you should post the same content to all your social media accounts and how to manage this. They also answered questions about how to use successful client stories in a way that doesn’t breach confidentiality, and what you need to do when you change your niche.
In this episode Juliet and Clinton discuss how to manage your time when your therapy practice is full so that you can work on your business, how much copy you should have on a therapist website, and if you should put fees on your website.
In this episode Juliet and Clinton discuss how to reinvent yourself in order to stand out from the crowd, how to make your website mobile responsive if you don’t want to get it re-designed, and how much one should pay for Facebook ads, as well as how long they should run for in order to get results.
In this episode Juliet and Clinton discuss how to create images for your social media accounts and blog, how to write a compelling directory listing for Psychology Today and other counseling directories, and how to convert a slide presentation into a video and use it to promote a therapy practice.
In this episode Juliet and Clinton discuss the most important things to consider when getting your therapy or natural health website re-designed, how much one should invest in marketing your practice or business, and options for online advertising, other than Google Adwords.
In this episode Juliet and Clinton discuss pricing strategies, the best ways to market to doctors, adding coaching to your practice and the best coaching niches.
In this episode Juliet and Clinton discuss what you should consider when changing your niche, the effectiveness of having a free offer in order to get someone to sign up for your email list, and how hashtags are used on Twitter and other social media platforms.
In this episode Juliet and Clinton discuss the best days and times to publish blog posts, whether it’s a good idea to have 2 websites when you have 2 separate, but related businesses, and how to go about choosing a name for a Facebook business page.
In this episode Juliet and Clinton answer questions about how to create a free opt-in offer, what considerations need to be made when contracting out to other counsellors, and explain the difference between the terms “marketing activities” “marketing tactics” and “marketing strategy”.
In this episode Juliet and Clinton answer questions about how to market a group practice with associates, how long it takes to market a nutritional practice, and how long blog posts should be.