In this episode, Juliet and Clinton answer questions on what to say to referral sources about your business to help ensure clients come for therapy, what to do when you become overwhelmed with marketing, what to do to balance private practice work with community service, and the best email marketing software available.
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Questions Answered in this Episode
Part 1: I contacted doctors so they could get to know me and hopefully refer me as a psychologist – but what happens is that their patients need therapy, the doctors do the referral, but the clients simply don’t come for therapy.
A Dentista and a doctor asked what should they to their patients so they understand that it is crucial for them to take that first step of going to therapy?
Part 2: Another quite similar question is: How (and what) do I teach other professionals so they can be successful referrers? I have doctors calling me saying that I should receive a call from their patient who they referred to me, and then their patient doesn’t call.
This happens repeatedly with a lot of professionals that I have made contact with. The professionals tell the person they need therapy, but this is not enough for the patient to make the first contact for therapy. What else should I tell referrers about my services to increase referrals?
2. Tammy: I feel overwhelmed with marketing.
There is too much to do, and I don’t have time. What should I do?
3. Francine: I am a very community-minded person, so am a bit in conflict with my values as far as a decision to work privately as a therapist. However, I am committed to my decision and recognize you can’t have everything in a job. Nevertheless, could you speak to ways that private practice practitioners can connect to larger community/organizations/issues, etc., so as not to feel isolated only working in the private sphere?
4. Carolyn: What is the best software for email marketing?