In this episode, Juliet and Clinton answer questions about Facebook advertising, the difference between marketing and public relations, ethical marketing guidelines for therapists, and how counsellors can be sure that a marketing method will work.
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Questions Answered in This Episode
- Andrena: I have been advertising on Facebook now for about 4 – 5 months with no results in the form of people calling to make an appt. There seems to be a lot of people reached with some clicks to my website. Any secrets on how to attract someone to call and make an appointment?
- Barbara: 1) difference between marketing and PR for the layperson like me and (2) marketing within the ethical guidelines of the counseling industry.
- Sandy: How can I be sure the marketing methods I am using will work? What happens if you try something and it doesn’t work?
- Cara: How much should I spend on a website?