In this episode, Juliet and Clinton answer questions about the fastest way to get traffic to one’s website, how to get clients who come to massage therapy for an injury to continue massage treatments as a preventative measure, and whether we recommend using video as a marketing tool.
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Questions Answered in Episode 14
1. Mike – I am planning on starting a new blog on nutrition. I’m wondering what is the fastest way to get traffic to my site and build my email list?
2. Darlee Ann – www.dmathieson.com
In my sports & therapeutic massage practice, about 90 percent of my clients come to me initially with a specific problem. We set a course of treatment usually in combination with another health care professional.
My challenge is once my client has recovered from their injury or problem, that is usually the end of the relationship and they don’t book in again even if I do a follow up email or two afterwards to see how they are doing.
How can I reconnect with old clients and enlighten them that therapeutic massage is about preventative care and that they should be booking in regardless if they have an injury or not. Thanks Juliet & Clinton for your response in advance. Love your show!
3. Francine – It seems that video is growing online. Do you recommend using video — I guess you might since you have a video show, ha ha… What are some ways that I might market my therapy practice with video focused on trauma. It’s a heavy topic so I don’t want to scare people away.
Screen Recording Software
Screenflow for Mac screen recording: http://screenflow.en.softonic.com/mac
Camtasia for PC or Mac screen recording: https://www.techsmith.com/camtasia.html
Call Recorder plugin for Recording Skype Sessions: split screen recording: http://www.ecamm.com/mac/callrecorder/
Website Intro Video Examples
Example of interview-style intro video for your website: https://vimeo.com/115948501
Examples of talking head intro videos for your website: