In this episode of The Ask Juliet & Clinton Show, Juliet and Clinton answer questions about what are some key marketing books they recommend, whether or not using social media is necessary, and whether one should consider buying emails as a way to build one’s email list.
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Questions Answered in Episode 15
1. Stacy – What are some key marketing books that you’d recommend about marketing?
2. Jeff – I’m a homeopath – Do I have to use social media for marketing? It feels like so much work and I don’t like spending time on these platforms.
3. Karen – I sell super foods products and need to build up my email list. I was wondering about buying lists of people. It seems like it would be a fast way to build my list. What do you think?
Classic Books on Marketing:
Confessions of an Advertising Man – David Ogilvy
Ogilvy on Advertising – David Oglivy
Tested Advertising Methods – John Caples
Influence: The Psychology of Persuasion – Robert Cialdini
Permission Marketing – Seth Godin
A Few Other Books
Book Yourself Solid – Michael Port
Essentialism: The Disciplined Pursuit of Less– Greg McKeown