In this episode of The Ask Juliet & Clinton Show, Juliet and Clinton answer questions about what are some key marketing books they recommend, whether or not using social media is necessary, and whether one should consider buying emails as a way to build one’s email list.

Listen to the Audio

Download Audio

Watch the Video

Questions Answered in Episode 15

1. Stacy – What are some key marketing books that you’d recommend  about marketing?

2. Jeff – I’m a homeopath – Do I have to use social media for marketing? It feels like so much work and I don’t like spending time on these platforms.

3. Karen – I sell super foods products and need to build up my email list. I was wondering about buying lists of people. It seems like it would be a fast way to build my list. What do you think?

Show Notes

Classic Books on Marketing:

Confessions of an Advertising Man – David Ogilvy

Ogilvy on Advertising – David Oglivy

Tested Advertising Methods – John Caples

Influence: The Psychology of Persuasion – Robert Cialdini

Permission Marketing – Seth Godin

The Emyth Revisited – Why Most Small Businesses Don’t Work and What to Do About It – Michael Gerber

A Few Other Books

Book Yourself Solid – Michael Port

Essentialism: The Disciplined Pursuit of Less– Greg McKeown