In this episode Juliet and Clinton answer questions about how to create a free opt-in offer, what considerations need to be made when contracting out to other counsellors, and explain the difference between the terms “marketing activities” “marketing tactics” and “marketing strategy”.

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Questions Answered in Episode 19

1. Louise – I know one is supposed to create a free offer as an incentive to get people to sign up for an email list. I’m really stuck on what to create. I have a health coaching practice and I don’t have a niche. Can you provide any suggestions?

2. Matti– What are the essentials that I need to be aware of when I want to start contracting other counsellors to work for me? How do I best attract suitable people for contract work? Enjoy your day! Mattie

3. Frances -I’ve heard there is a difference between marketing activities or tactics and marketing strategy. Could you please explain what the difference is?

Show Notes

• Sign up for free updates of The Ask Juliet & Clinton Show – be the first to be notified of our free membership course
• 5 Ethical Practice-Building Strategies for Counsellor – free 5-part email course from Australia Counselling