In this episode Juliet and Clinton discuss how to reinvent yourself in order to stand out from the crowd, how to make your website mobile responsive if you don’t want to get it re-designed, and how much one should pay for Facebook ads, as well as how long they should run for in order to get results.
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Questions Answered in Episode 25
1. Michael, Naturopath from Melbourne, Australia
“I’ve been in private practice for over 15 years now, but I’m noticing it’s getting more and more competitive in the natural health space as the colleges are churning out so many new students these days. I specialise in irritable bowel syndrome and gut problems, but it’s not a very exciting topic. Do you have any ideas how I can stand out from the sea of new naturopaths putting a shingle on their door and competing with me? I’m fairly savvy online, have a newly designed website, I’m on Facebook, Twitter and Instagram and have used Facebook Ads and Google Adwords before, but I’m not sure what the best strategy is to reinvent and redefine my business. Thanks!”
“Is there any way I can make my website to look better on mobile phones without getting it redesigned? My website doesn’t look good on my iPhone.”
3. Jonathon, Therapist from New York
“Hi there. I’m a therapist in New York and I specialise in working with gay men on the Upper West Side of Manhattan. I can command high fees as I’ve been in practice for 13 years, but I want to cut down on my individual work and leverage my time by doing more gay men’s group work.
I’d like to use Facebook Ads to fill my groups, but I’m not sure what’s the best strategy to use. I’ve done a course on how to use the Power Editor, so I have the technical skills to get started but I don’t know how much I should spend on my ads and how long they should go for. Thanks for your help. Love your podcast Juliet and Clinton!”