In this episode, Juliet and Clinton answer questions about getting website traffic from your local area, whether you should offer a free consultation to clients, and how to use Pinterest effectively.
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Questions Answered in Episode 28
1. Ashanti, Herbalist and Acupuncturist, Boulder, Colorado
“Hi Juliet and Clinton. I’m so glad I’ve discovered your podcast – I look forward to every episode – you’ve helped me so much already with your tips and advice!
I am struggling with how to market my acupuncture business. I have a website which gets about 400 unique website visitors a month and sometimes clients say they find my website when they are searching for herbalist or acupuncturist in Boulder. The problem is my website traffic is not growing and has been the same for the last year. I’m thinking I should start a blog, but I’m not sure what to blog about. So my question is how do I increase my website traffic and more importantly, get website visitors who are in my local area looking for my services?”
“Hi Juliet & Clinton,
What do you think of practitioners offering a free 30-minute consultation to new clients? Good marketing to give something for free, enable clients (and therapist) to make sure you’re a good match, or do you think this strategy ‘cheapens’ ones brand?
3. Melissa, Reiki practitioner, Calgary, Canada
“Hi Juliet and Clinton. I’ve just found your podcast and have listened to every episode in a few days – I love your sense of humour and facts about Australia and Canada!
I have a newbie question that I hope is not too basic for you. I am a certified Reiki Master and have been in business full time for about 4 years. I have never used social media to market my practice and I want to get started.
I have been using Pinterest personally (which I love) so I want to choose that as the platform to start on (as you suggested – just pick one and learn it really well!). The problem is I have no idea how I can use it to promote my business. Can you please share some Pinterest tips to help me get started? Thanks!”