In this episode, Juliet and Clinton answer questions about when one should have more than one website, whether it is acceptable to edit old blog posts, and how much time one should spend marketing their natural health or therapy business.
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Questions Answered in Episode 34
In this episode for therapists and holistic business, Juliet and Clinton answer the following questions:
1. Cassandra – Mississauga, Ontario, Canada
“I have a general private therapy practice that I run by myself. I work with adults and some parents. A colleague and I want to do workshops together for parents of teenagers. My website is not focused on teens, but hers is. Do we put information on both of our sites about the workshops, or create a new website?” I am worried about creating confusion on my site, but I am also worried about the time and money involved in creating a new site. Finally, I am concerned that because her site is focused on teens and parents, that any clients that come to us as a result of our workshops will choose her most of the time, because that is the focus on her website. Thanks so much for your answer. I love your show!”
2. Carol – Edinburgh, Scotland
“Is ok to edit my old blog posts? I have a lot of posts going back about 3 years, and I don’t know if it’s ok to update them or should they stay the same? I want to change them because some of them have old information on them (like an article related to a news event) and others are not written as well as they could be so I’d like to re-write them.”
“How many hours should one spend marketing each week? I haven’t been marketing regularly even though I need more clients. I don’t have much time for marketing with seeing clients, spending time with my family, and my extra-curricular activities, but I know I should be spending some time marketing. And, I do want to grow my practice.”
- Leadpages – software for creating landing pages
- 043: 10 Mistake to Avoid When Marketing Your Therapy Events – The Australia Counselling Podcast
- MOZ – site for SEO information
- How to Move Rankings Up on Older, Existing Content – Rand Fishkin
- Google Analytics
- Juliet Austin Coaching and Consulting – inquire for coaching and copywriting services
- Australia Counselling Community – online community and coaching for Australian therapists