In this episode Juliet and Clinton answered questions about how to recruit therapy clients for training programs, how to measure the accuracy of “too broad” vs “too narrow” when considering a niche, and how to avoid the ups and downs that frequently occur in the number of counselling clients or customers that you attract.
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Questions Answered in Episode 38
In this episode for therapists and holistic business, Juliet and Clinton answer the following questions:
1. Philipa Thornton – Sydney, Austraila Www.PsychSolutions.net.au and Www.Marriageworks.com.au
“Thanks for the opportunity, Clinton & Juliet. Private practice is doing great and I am excited to be offering Resource Therapy training to counsellors. My challenge is how do I recruit clients for my therapist training programs?”
2. Kris, Fort Collins, Colorado – http://www.annakrisbell.com
“When creating a niche, how does one measure the accuracy of “too broad” or “too narrow”? In my case, I specialize in counseling those in chronic pain and their caregivers.
I’ve recently broadened to caregivers because the niche in therapy for chronic pain is rather new to most people and they don’t understand the benefit. No matter how many doctors or other health practitioners that work with the body that I talk to, I have to really make a case as to how my services will help THEIR clients make progress more quickly.
Caregivers are more likely to see the benefit for themselves and MIGHT talk those in pain into trying therapy. I also teach classes to offer more ways for services to be “sampled.” In summary, I’m wondering if I just went too broad by adding caregivers to my niche. I can’t pay the rent, yet, while marketing to the chronic pain niche alone. It’s been a long hard road so far. (2 1/2 yrs into private practice and have yet to break even).”
3. Tracey Janke Relationship Counsellor. Beenleigh, Australia – www.startpointcounselling.com.au
“My main issue with marketing and maintaining a viable practice is how to avoid the ups and downs that frequently occur in terms of number of clients. At times it is good and then as those clients finish up there is a lag before new clients come on. Cannot seem to get consistency. Is there a marketing strategy that I should be using? I am blogging, listing on directories, using social media and have a website.”