In episode 43, Juliet and Clinton discuss the pros and cons of single vs double opt-in when email marketing, how to avoid infringement of copyright laws when referring to other’s content, and how to set up an associate in a therapy practice. 

Listen to the Audio

Download Audio

Watch the Video

There is no video for episode 43 due to technical difficulties.

Questions Answered in Episode 43

In this episode we answered the following questions:

1. Ken Holmes – Vancouver, BC

“Thanks so much for your show. I really appreciate you offering such a great free resourse. I am just starting to market using email and I don’t understand the advantages and disadvantages of using single and double opt-in for my email list. I am using Aweber.com. It seems that single opt-in would be better because the subscriber doesn’t have to do so much work. I don’t understand why anyone would use double opt-in. Can you please explain the pros and cons of each?”

2. Jill Henry and Associates – Lane Cove, NSW, Australia

“Apart from the endless issue of finding spare time, it would be handy to have some advice on ways of avoiding infringing copyright when referring to a video, newsclip, journal, magazine or news article.  Thanks.”

3.  Care Turner – Vancouver, BC  

“I need to figure out a structure to add an associate. I have someone interested in coming on board, but am finding the balance between associate, sub contractor and employee a difficult one to distinguish (aka, who supplies referrals, how is rent and other items like marketing factored in). Do you have some tips you could offer?”

Show Notes

• Aweber – Email marketing Software
• Twitter – Social media marketing tool.