In this episode, Juliet and Clinton discuss how much one should spend on business set up costs, what kind of photos one should use on a website, and how long it is ethical to keep a potential client on a wait list. 

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Questions Answered in Episode 46

1. Renee Burke

“If I have $4,000 to spend on my website set up, my business set up costs, plus business consultations, would you recommend to someone just entering job market and looking to attract cash paying clients that they spend $800 on consultations and $2800 on website or $700 on website and $1600 on guidance.”

2. Louise White – http://awakenhypnosis.com

“Hi Juliet and Clinton. I really enjoy listening to your show. I’m a hypnotherapist in Launceston Tasmania.

Is there a new or different way to use stock photos on websites? Do you have any examples of websites doing this well? Even high quality shots look a bit the same to me. I’m also wondering if photos should be inspirational (i.e. girl with arms spread wide in grassy meadow :)) or should they address the pain of the client (i.e. girl sobbing into a box of chocolates). What’s your belief on whether images must include people or whether interesting objects are ok?”

3. Jodie Gale – http://www.jodiegale.com

“Hi Juliet & Clinton. My practice has been full for nearly two years. When clients email, they often open up and share their story so I felt the most ethical thing to do was to put a sign on my homepage and booking page as follows, “Please note that my counselling and psychotherapy practice is currently full for 2015 with long-term clients. Join my mailing list to be notified of any upcoming session availability and my upcoming women’s workshops. You can check out my Saturday afternoon SOUL sessions where I have space between 1.30–3.30 on Saturdays. You can also contact me for a list of therapists I am currently referring to.”

I stopped taking a waitlist as such as I only work long-term and weekly with clients. I have recently had a session space open up for the first time in over a year. I currently have emails from clients from almost two years ago where they have said, ‘please contact me in the future if a space becomes available’. How long is too long? Is it ethical to email a potential client from say early 2014?”

Show Notes

• Stocksy – High-quality stock photos
• Mind Body Green – Blog site