In episode 41, Juliet and Clinton discuss the pros and cons of using a personal name vs a business name for a therapy practice, how to distinguish between personal requests and business requests on Facebook, and how a copywriter can write website copy while maintaining the client’s voice.
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Questions Answered in Episode 41
In this episode we answered the following questions:
1. Renee Burke – Salt Lake City, Utah
“What are the + & -to using “my name, PhD” to form an LLC (Limited Liability Company) vs using a unique business name or 2 different business names (one for a therapy practice and one for an assessment only practice?)”
2. Jill Henry and Associates – Lane Cove, NSW, Australia
“While using Facebook for marketing and business purposes only, how do you separate all the personal requests for friendship from purely business interest and relevance? ”
3. Kat Love – Aagina Island, Greece
“Hi Guys! I’m loving your podcast as usual. First of all, I have to say I’m a huge fan of your podcast. You both give out such valuable insights on marketing for healers and helpers. I’m a website designer and developer for psychotherapists and a lot of my clients are concerned that if they hire a copywriter to write their website copy, that the copywriter will erase their voice. So, to set the record straight, will a copywriter erase a therapist’s voice in their website copy? And if not, how is this achieved? How can a copywriter both write the website copy and maintain the therapist’s voice at the same time?
Hope that makes sense. I get this question ALL THE TIME from my clients. They say, “I would hire a copywriter but I think it’s better if I write it so that it sounds like me” or whatever. And I’m like, “Noooooo! Hire Juliet!” Haha. So if you do answer this question here or elsewhere, I will be forwarding it to clients regularly.
Anyway. I hope you both are doing excellently! Peace, Kat”